Stand Out in the Digital Evolution

By Stuart Pike, Executive Director, Digital Audience Measurement, Southeast Asia, North Asia and Pacific Nielson 28-03-2014     When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an impact. How many of those minutes are penetrated by your brand? While the […]

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The Rise of Content Marketing

What is Content marketing? Content marketing can be described as “the practice of publishing engaging, useful and shareable content on the most appropriate channels to attract and retain customers.” – Mahlab Media The idea behind content marketing comes from simply recognising that people will choose to read & engage in something they find interesting, relevant or […]

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Celebrating 100 years of ANZAC

This week, we helped Carnival cruises commemorate 100 Years of ANZAC with a custom made structure on board their Queen Elizabeth Cruise ship. As part of her world voyage, Queen Elizabeth sailed into Auckland on Friday 27th February and is now making its way to Sydney, docking on March 3rd. Six weeks from now the […]

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