What does it take to be ‘Shopper-Centric?’

This weeks blog is bought to you by our guest blogger Lisa Rees-Allen, Director of Consulting at Kantar Retail. Here at April5 Agency, we love working with Lisa and her team.  Their knowledge enables us to frame campaigns by using the latest research and insights.   Fact: 60- 80% of shoppers are decided BEFORE the shelf        Shopper Marketing […]

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Things We Love

At April5 we are all about bringing brands to life through creating experiences that leave a lasting impression on the consumer. Huggies Brazil recently created a 3D ultrasound for 30 year old mother, Tatiana Guerra. Tatiana is blind and the 3D print allows her to experience her son for the first time. The video entitled “Huggies […]

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Legal updates for Competition Permits: Game of Chance

We’ve got some exciting news for everyone running competitions and promotions. As of 22 June 2015, the Victorian Commission for Gambling and Liquor Regulation have changed the rules regarding permits. From this date forward, permits in Victoria will not be required to run Game of Chance competitions. Unfortunately they are still mandatory in other States, and […]

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