Top 10 Reasons Promotions Succeed

What makes a promotion work? There isn’t one key to instant success, a whole bunch of elements come into play to get it successfully off the ground. IMI research have shared with us their key points to a killer promotion. Be sure to take note for your next campaign!  BUDGET is sufficient to activate BRAND is healthy […]

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The Key to Successful Promotions

Alicia Beachley, Founder of April5, was featured on insidefmcg this week addressing the reasons as to why some promotions skyrocket to success and others fail to achieve their set objectives… Read it here!

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