Marketing Magazine: Historic voyage: How Cunard’s cruise ship paid tribute to ‘100 years of ANZAC’

Cunard’s Queen Elizabeth cruise ship partnered with April5 to create a functional and transportable tribute to ‘100 years of ANZAC’. A tribute wall filled with poppies provided the opportunity for the public to mark the occasion at ports and on-board during a six-week journey.   Campaign: Queen Elizabeth tribute to ‘100 Years of ANZAC’ Client: […]

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Inside FMCG: Science and experience key to successful promotions

Almost 50 per cent of promotions that go to market fail, why can’t we get this right? There are numerous factors that contribute to the success and/or failure of promotions yet, as marketers and the industry in general we are still putting activity into market that is unlikely to deliver on any ROI or brand objectives. There are […]

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Travel Weekly: Anzac ‘Poppy Wall’ tribute team rewarded

Recently, April5 was awarded 2 Golds at the APMA Star Awards ceremony for its activation with Cunard’s Queen Elizabeth to commemorate 100 Years of Anzac. April5 was behind the backdrop of a moving tribute to Australia’s Anzac heroes in Sydney back in April, which invited Sydneysiders to pay their respects by leaving a red poppy in a […]

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Alicia Beachley

Alicia Beachley is founder and CEO of April5, a leading independent marketing agency specialising in brand activation. Alicia began her career in the then-emerging discipline more than 16 years ago, establishing the integrated promotional marketing division at one of Australia’s largest PR agencies in 1998, before setting up her own agency in 2007. An industry […]

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