Smart Company: What is Brand Activation and how do you do it right?

We can’t believe it’s been a year since April5 was awarded 2 Golds at the APMA Star Awards ceremony for its activation with Cunard’s Queen Elizabeth to commemorate 100 Years of Anzac – one of our proudest moments! Brand activation is one of our core competencies, and we think we do a pretty good job of […]

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Top Tips For Running A Brand Activation Campaign

What is Brand Activation? Brand Activation is the art of driving consumer action through brand interaction. In simple terms, the key aim of these marketing campaigns is to get consumers to act. It’s about bringing brands to life via experiences and forming long-term emotional connections. Through these campaigns we are able to directly influence more […]

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B&T: 2016 Crystal Balled: Here’s What The Big Brains Think

Don’t get caught up in the fads/buzzwords of the moment, e.g, “Big Data”. Be strategic in your requests for agencies. Brand objectives and insights should drive activity. Be aware of the ‘one size fits all model’ because it simply doesn’t exist. We’re seeing clients rationalise their marketing spend more and more, moving it away from […]

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