The Importance of Partnership Marketing

Partnership Marketing is a discipline that continues to stand the test of time, yet we are only now seeing the growth it deserves as brands search for alternative and innovative ways to engage today’s savvy consumers. As partnerships consequently become more important in today’s marketing mix we need to be clear that it isn’t as […]

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Your Responsibilities When Running Competitions And Promotions On Social Media

Today Facebook and Instagram have become the most successful social media sites; with 1.55 billion* and 400 million users respectively (*Facebook, Nov 2015). There is clearly no doubt in the power of marketing your brand on social media. There is also a huge advantage in running or advertising promotional competitions via these channels. However running […]

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