Partnership Marketing is a discipline that continues to stand the test of time, yet we are only now seeing the growth it deserves as brands search for alternative and innovative ways to engage today’s savvy consumers. As partnerships consequently become more important in today’s marketing mix we need to be clear that it isn’t as […]
Today Facebook and Instagram have become the most successful social media sites; with 1.55 billion* and 400 million users respectively (*Facebook, Nov 2015). There is clearly no doubt in the power of marketing your brand on social media. There is also a huge advantage in running or advertising promotional competitions via these channels. However running […]
What is Brand Activation? Brand Activation is the art of driving consumer action through brand interaction. In simple terms, the key aim of these marketing campaigns is to get consumers to act. It’s about bringing brands to life via experiences and forming long-term emotional connections. Through these campaigns we are able to directly influence more […]
When running a promotion in Australia, each State and Territory has its own laws that regulate competitions conducted for the promotion of trade or business, where there is an elements whereby winners are determined by chance. Following Victoria’s decision to abolish its requirements to obtain permits for trade promotions, the ACT government has also recently, […]
Today Facebook and Instagram have become the most successful social media sites; with 1.55 billion and 400 million users respectively (Facebook, Nov 2015). So there is no doubt that there is power for brands participating in social media. There is also a huge advantage in running or advertising promotional competitions via these channels. However […]
As we’re rolling ever closer to Christmas, the team at April5 took a workshop day to reflect on 2015 & start planning for the near future. Personal goals, business planning, team bonding and a great presentation by Kantar retail were a few of the many things covered off during the day! We’re all excited for the year ahead…bring on 2016!