What is Social Activation?

Social activation is the act of transforming your social media followers from voyeurs, into participants, into ultimately, evangelists. Social activation occurs when fans and followers directly participate in the activities your brand lays out, such as contests, coupon redemption, and photo and experience sharing. A recent study of more than 100 brand pages reported that […]

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Top 10 Reasons Promotions Succeed

What makes a promotion work? There isn’t one key to instant success, a whole bunch of elements come into play to get it successfully off the ground. IMI research have shared with us their key points to a killer promotion. Be sure to take note for your next campaign!  BUDGET is sufficient to activate BRAND is healthy […]

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The Key to Successful Promotions

Alicia Beachley, Founder of April5, was featured on insidefmcg this week addressing the reasons as to why some promotions skyrocket to success and others fail to achieve their set objectives… Read it here!

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2015 APMA Star Award winners!

Winners are grinners! April5 took out the award for the Best Cause Related Campaign AND the Best Campaign under $75k at the APMA Star Awards last night. Well done team!

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Women in Media: Alicia Beachley

Alicia Beachley, April5’s founder and managing extraordinaire was featured on B&T this week, speaking about her experience in the marketing industry and future ambitions for the business. Check it out here!  

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#Hashtag

The humble hashtag has exploded onto the tech-scene in the past few years, becoming a global sensation on social media and a key tool in linking searches & information on the net. Read all about it’s rise to fame & the importance it has in social media marketing here

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