‘Enlighten’ your brand

The world is expecting more from brands these days. This article from trendwatching.com shows how brands are realising this and in turn trying to ’empower’ their customers by encouraging them to get involved in worldly marketing projects & incentives. “People are looking to brands to evolve to a higher state of consciousness by taking real, meaningful, […]

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What does it take to be ‘Shopper-Centric?’

This weeks blog is bought to you by our guest blogger Lisa Rees-Allen, Director of Consulting at Kantar Retail. Here at April5 Agency, we love working with Lisa and her team.  Their knowledge enables us to frame campaigns by using the latest research and insights.   Fact: 60- 80% of shoppers are decided BEFORE the shelf        Shopper Marketing […]

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Things We Love

At April5 we are all about bringing brands to life through creating experiences that leave a lasting impression on the consumer. Huggies Brazil recently created a 3D ultrasound for 30 year old mother, Tatiana Guerra. Tatiana is blind and the 3D print allows her to experience her son for the first time. The video entitled “Huggies […]

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Legal updates for Competition Permits: Game of Chance

We’ve got some exciting news for everyone running competitions and promotions. As of 22 June 2015, the Victorian Commission for Gambling and Liquor Regulation have changed the rules regarding permits. From this date forward, permits in Victoria will not be required to run Game of Chance competitions. Unfortunately they are still mandatory in other States, and […]

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Dig for the “Golden Nugget!”

We were recently asked by our client Vitapet, to come up with a creative activation idea that they could runWU on-stand at the Melbourne Pet & Animal Expo. The hero product was their new range of cat litter. As cat litter is not a particularly great conversation starter, we wanted to approach the brief in a more humorous […]

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Stand Out in the Digital Evolution

By Stuart Pike, Executive Director, Digital Audience Measurement, Southeast Asia, North Asia and Pacific Nielson 28-03-2014     When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an impact. How many of those minutes are penetrated by your brand? While the […]

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The Rise of Content Marketing

What is Content marketing? Content marketing can be described as “the practice of publishing engaging, useful and shareable content on the most appropriate channels to attract and retain customers.” – Mahlab Media The idea behind content marketing comes from simply recognising that people will choose to read & engage in something they find interesting, relevant or […]

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