Celebrating 100 years of ANZAC

This week, we helped Carnival cruises commemorate 100 Years of ANZAC with a custom made structure on board their Queen Elizabeth Cruise ship. As part of her world voyage, Queen Elizabeth sailed into Auckland on Friday 27th February and is now making its way to Sydney, docking on March 3rd. Six weeks from now the […]

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Westpac Women’s Markets

Last week our Chief was asked to be a panellist at the Westpac Women’s Markets International Study Tour. Alicia made up the panel of three with 2 other amazing women and they were invited to share their views as Westpac customers, members of Ruby Connection and Westpac Women’s Market network. The audience was comprised of  28 […]

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Social media explained!

With so many social media outlets available today there can be some confusion as to what might work best for your business. We love this simple analogy by a clever man named Douglas Wray – Social media explained with Donuts! Article here

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‘Lock in the Love’

On a recent trip to Perth we came across an impressive & inspiring installation for the Heart Foundation. Located in Murray St Mall, the structure which features the letters L O V E has been created as a clever way to raise money for the Heart Foundation whilst tying in nicely with Valentines season. For a […]

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Positions Vacant – Coordinator April5 Agency

April5 Agency has started 2015 with a bang! We are looking for a junior account coordinator to join our growing team. The first point of contact for our clients and suppliers, this is a key role for us and the successful applicant must possess energy, drive and an ability to multi-task. The role will comprise […]

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Top Tips For Running Promotions

1. Don’t try and run a promotion without getting the right advice, it can land you in hot water legally and with the ACCC. Rules are changing all the time (the latest being “like-gating” on Facebook). 2. Never run a promotion without Terms and Conditions, it protects you the Promoter and sets the guidelines for […]

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What is Brand Activation

Brand Activation is a marketing discipline, and is a relatively new term in the industry. Brand Activation is the art of driving consumer action through brand interaction and experiences. In simple terms, the key aim of these sorts of campaigns is to get consumers to act. It’s about bringing brands to life via experiences and […]

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