Run for your Bun!

UK gym gets creative with pop-up café that lets customers pay for their food by working out! A clever idea…Would you exercise for your burger? Read about it here

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The Importance of Partnership Marketing

Partnership Marketing is a discipline that continues to stand the test of time, yet we are only now seeing the growth it deserves as brands search for alternative and innovative ways to engage today’s savvy consumers. As partnerships consequently become more important in today’s marketing mix we need to be clear that it isn’t as […]

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Your Responsibilities When Running Competitions And Promotions On Social Media

Today Facebook and Instagram have become the most successful social media sites; with 1.55 billion* and 400 million users respectively (*Facebook, Nov 2015). There is clearly no doubt in the power of marketing your brand on social media. There is also a huge advantage in running or advertising promotional competitions via these channels. However running […]

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Smart Company: What is Brand Activation and how do you do it right?

We can’t believe it’s been a year since April5 was awarded 2 Golds at the APMA Star Awards ceremony for its activation with Cunard’s Queen Elizabeth to commemorate 100 Years of Anzac – one of our proudest moments! Brand activation is one of our core competencies, and we think we do a pretty good job of […]

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Top Tips For Running A Brand Activation Campaign

What is Brand Activation? Brand Activation is the art of driving consumer action through brand interaction. In simple terms, the key aim of these marketing campaigns is to get consumers to act. It’s about bringing brands to life via experiences and forming long-term emotional connections. Through these campaigns we are able to directly influence more […]

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Update: Trade Promotions

When running a promotion in Australia, each State and Territory has its own laws that regulate competitions conducted for the promotion of trade or business, where there is an elements whereby winners are determined by chance. Following Victoria’s decision to abolish its requirements to obtain permits for trade promotions, the ACT government has also recently, […]

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Your Responsibilities as a Brand on Social Media

Today Facebook and Instagram have become the most successful social media sites; with 1.55 billion and 400 million users respectively (Facebook, Nov 2015). So there is no doubt that there is power for brands participating in social media. There is also a huge advantage in running or advertising promotional competitions via these channels.   However […]

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Team Day 2015

As we’re rolling ever closer to Christmas, the team at April5 took a workshop day to reflect on 2015 & start planning for the near future. Personal goals, business planning, team bonding and a great presentation by Kantar retail were a few of the many things covered off during the day! We’re all excited for the year ahead…bring on 2016!

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What is Social Activation?

Social activation is the act of transforming your social media followers from voyeurs, into participants, into ultimately, evangelists. Social activation occurs when fans and followers directly participate in the activities your brand lays out, such as contests, coupon redemption, and photo and experience sharing. A recent study of more than 100 brand pages reported that […]

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