Smart Company: What is Brand Activation and how do you do it right?

We can’t believe it’s been a year since April5 was awarded 2 Golds at the APMA Star Awards ceremony for its activation with Cunard’s Queen Elizabeth to commemorate 100 Years of Anzac – one of our proudest moments! Brand activation is one of our core competencies, and we think we do a pretty good job of […]

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B&T: 2016 Crystal Balled: Here’s What The Big Brains Think

Don’t get caught up in the fads/buzzwords of the moment, e.g, “Big Data”. Be strategic in your requests for agencies. Brand objectives and insights should drive activity. Be aware of the ‘one size fits all model’ because it simply doesn’t exist. We’re seeing clients rationalise their marketing spend more and more, moving it away from […]

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Marketing Magazine: Historic voyage: How Cunard’s cruise ship paid tribute to ‘100 years of ANZAC’

Cunard’s Queen Elizabeth cruise ship partnered with April5 to create a functional and transportable tribute to ‘100 years of ANZAC’. A tribute wall filled with poppies provided the opportunity for the public to mark the occasion at ports and on-board during a six-week journey.   Campaign: Queen Elizabeth tribute to ‘100 Years of ANZAC’ Client: […]

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Inside FMCG: Science and experience key to successful promotions

Almost 50 per cent of promotions that go to market fail, why can’t we get this right? There are numerous factors that contribute to the success and/or failure of promotions yet, as marketers and the industry in general we are still putting activity into market that is unlikely to deliver on any ROI or brand objectives. There are […]

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Travel Weekly: Anzac ‘Poppy Wall’ tribute team rewarded

Recently, April5 was awarded 2 Golds at the APMA Star Awards ceremony for its activation with Cunard’s Queen Elizabeth to commemorate 100 Years of Anzac. April5 was behind the backdrop of a moving tribute to Australia’s Anzac heroes in Sydney back in April, which invited Sydneysiders to pay their respects by leaving a red poppy in a […]

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Alicia Beachley

Alicia Beachley is founder and CEO of April5, a leading independent marketing agency specialising in brand activation. Alicia began her career in the then-emerging discipline more than 16 years ago, establishing the integrated promotional marketing division at one of Australia’s largest PR agencies in 1998, before setting up her own agency in 2007. An industry […]

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Women Who Inspire Us in 2014: Q&A with Alicia Beachley from April5

Hillary Clinton said “Women are the largest untapped reservoir of talent in the world.” and how profound, particularly with the innovative women that inspire us like Alicia Beachley, CEO of April5. A pioneer in the brand activation field, Alicia forged her career in the then-emerging discipline more than 16 years ago, when she established the […]

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micenet: The Changing Landscape of 2013

With 2013 drawing to a close, there is still much talk of slowing economies and sluggish business growth, so I thought I would take this opportunity to look back at the year that was and share the trends that I have identified over the past twelve months. As an agency with corporate clients, we have […]

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ABN: Running Promotions at Trade Shows can be Risky Business

Did you know that running a business card draw for a prize requires permits? Don’t worry, most people don’t. Do many people do it, absolutely. After all, it’s a great way to obtain valuable data. Did lots of companies do it at the recent Baby& Toddler Show, of course. Did representatives of the NSW Office […]

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