Calvin Klein: CK2

Experiential

To assist with the national launch of Calvin Klein’s newest gender free fragrance ‘Ck2’, April5 were approached to undertake an engaging sampling campaign across key locations in Sydney & Melbourne. So we hit the streets/beaches and Aust Open with a team of Ck2 Millennials showcasing and educating the public on the fresh new look and scent – the results were overwhelming and attributed to Ck2 being the #2 men’s fragrance across Myer for that period #the2ofus