Smart Company: What is Brand Activation and how do you do it right?

We can’t believe it’s been a year since April5 was awarded 2 Golds at the APMA Star Awards ceremony for its activation with Cunard’s Queen Elizabeth to commemorate 100 Years of Anzac – one of our proudest moments!

Brand activation is one of our core competencies, and we think we do a pretty good job of it. Smart Company have published an article all about the basics of brand activation written by April5’s big boss Alicia Beachley.

Read all about it here

http://www.smartcompany.com.au/marketing/67577-what-is-brand-activation-and-how-do-you-do-it-right/

Cunard-and-April51