The Importance of Partnership Marketing

Partnership Marketing is a discipline that continues to stand the test of time, yet we are only now seeing the growth it deserves as brands search for alternative and innovative ways to engage today’s savvy consumers. As partnerships consequently become more important in today’s marketing mix we need to be clear that it isn’t as […]

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Your Responsibilities When Running Competitions And Promotions On Social Media

Today Facebook and Instagram have become the most successful social media sites; with 1.55 billion* and 400 million users respectively (*Facebook, Nov 2015). There is clearly no doubt in the power of marketing your brand on social media. There is also a huge advantage in running or advertising promotional competitions via these channels. However running […]

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Team Day 2015

As we’re rolling ever closer to Christmas, the team at April5 took a workshop day to reflect on 2015 & start planning for the near future. Personal goals, business planning, team bonding and a great presentation by Kantar retail were a few of the many things covered off during the day! We’re all excited for the year ahead…bring on 2016!

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What is Social Activation?

Social activation is the act of transforming your social media followers from voyeurs, into participants, into ultimately, evangelists. Social activation occurs when fans and followers directly participate in the activities your brand lays out, such as contests, coupon redemption, and photo and experience sharing. A recent study of more than 100 brand pages reported that […]

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2015 APMA Star Award winners!

Winners are grinners! April5 took out the award for the Best Cause Related Campaign AND the Best Campaign under $75k at the APMA Star Awards last night. Well done team!

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Legal updates for Competition Permits: Game of Chance

We’ve got some exciting news for everyone running competitions and promotions. As of 22 June 2015, the Victorian Commission for Gambling and Liquor Regulation have changed the rules regarding permits. From this date forward, permits in Victoria will not be required to run Game of Chance competitions. Unfortunately they are still mandatory in other States, and […]

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Dig for the “Golden Nugget!”

We were recently asked by our client Vitapet, to come up with a creative activation idea that they could runWU on-stand at the Melbourne Pet & Animal Expo. The hero product was their new range of cat litter. As cat litter is not a particularly great conversation starter, we wanted to approach the brief in a more humorous […]

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