Partnership Marketing is a discipline that continues to stand the test of time, yet we are only now seeing the growth it deserves as brands search for alternative and innovative ways to engage today’s savvy consumers. As partnerships consequently become more important in today’s marketing mix we need to be clear that it isn’t as […]
As we’re rolling ever closer to Christmas, the team at April5 took a workshop day to reflect on 2015 & start planning for the near future. Personal goals, business planning, team bonding and a great presentation by Kantar retail were a few of the many things covered off during the day! We’re all excited for the year ahead…bring on 2016!
By Stuart Pike, Executive Director, Digital Audience Measurement, Southeast Asia, North Asia and Pacific Nielson 28-03-2014 When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an impact. How many of those minutes are penetrated by your brand? While the […]
This week, we helped Carnival cruises commemorate 100 Years of ANZAC with a custom made structure on board their Queen Elizabeth Cruise ship. As part of her world voyage, Queen Elizabeth sailed into Auckland on Friday 27th February and is now making its way to Sydney, docking on March 3rd. Six weeks from now the […]