The Importance of Partnership Marketing

Partnership Marketing is a discipline that continues to stand the test of time, yet we are only now seeing the growth it deserves as brands search for alternative and innovative ways to engage today’s savvy consumers. As partnerships consequently become more important in today’s marketing mix we need to be clear that it isn’t as […]

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What does it take to be ‘Shopper-Centric?’

This weeks blog is bought to you by our guest blogger Lisa Rees-Allen, Director of Consulting at Kantar Retail. Here at April5 Agency, we love working with Lisa and her team.  Their knowledge enables us to frame campaigns by using the latest research and insights.   Fact: 60- 80% of shoppers are decided BEFORE the shelf        Shopper Marketing […]

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Stand Out in the Digital Evolution

By Stuart Pike, Executive Director, Digital Audience Measurement, Southeast Asia, North Asia and Pacific Nielson 28-03-2014     When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an impact. How many of those minutes are penetrated by your brand? While the […]

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