Your Responsibilities When Running Competitions And Promotions On Social Media

Today Facebook and Instagram have become the most successful social media sites; with 1.55 billion* and 400 million users respectively (*Facebook, Nov 2015). There is clearly no doubt in the power of marketing your brand on social media. There is also a huge advantage in running or advertising promotional competitions via these channels. However running […]

Read More

Your Responsibilities as a Brand on Social Media

Today Facebook and Instagram have become the most successful social media sites; with 1.55 billion and 400 million users respectively (Facebook, Nov 2015). So there is no doubt that there is power for brands participating in social media. There is also a huge advantage in running or advertising promotional competitions via these channels.   However […]

Read More

Inside FMCG: Science and experience key to successful promotions

Almost 50 per cent of promotions that go to market fail, why can’t we get this right? There are numerous factors that contribute to the success and/or failure of promotions yet, as marketers and the industry in general we are still putting activity into market that is unlikely to deliver on any ROI or brand objectives. There are […]

Read More