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All Posts By

alicia

Education
January 23, 2019

The Importance of Partnership Marketing

Partnership Marketing is a discipline that continues to stand the test of time, yet we…
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Blog
December 15, 2018

Top Tips For Running A Brand Activation Campaign

What is Brand Activation? Brand Activation is the art of driving consumer action through brand…
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Blog
November 17, 2018

Top Tips For Running Promotions

1. Don’t try and run a promotion without getting the right advice, it can land…
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Blog
August 27, 2018

What is Brand Activation

Brand Activation is a marketing discipline, and is a relatively new term in the industry.…
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Blog
February 16, 2018

Social media explained!

With so many social media outlets available today there can be some confusion as to…
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Press
August 11, 2016

Alicia Beachley, boss lady of April5 has been shortlisted for B&T’s Women In Media Awards!

The Women in Media Awards features 15 categories in the advertising and media industry, Alicia…
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Blog
June 22, 2016

Your Responsibilities When Running Competitions And Promotions On Social Media

Today Facebook and Instagram have become the most successful social media sites; with 1.55 billion*…
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BlogPress
April 21, 2016

Smart Company: What is Brand Activation and how do you do it right?

We can't believe it's been a year since April5 was awarded 2 Golds at the…
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Press
April 1, 2016

B&T: 2016 Crystal Balled: Here’s What The Big Brains Think

Don’t get caught up in the fads/buzzwords of the moment, e.g, “Big Data”. Be strategic…
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Blog
January 26, 2016

Update: Trade Promotions

When running a promotion in Australia, each State and Territory has its own laws that…
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