A series of activations to drive awareness of the Microsoft Teams platform during university O-week
April5 created and produced a Microsoft Teams Zone pop-up activation at 9 key education accounts nationally. The on-site experience included an instant win incentive, as well as 2nd chance draw sweepstakes linking to the campaign objectives and messaging to maximise engagement once students were on our stand.
In conjunction with Microsoft’s digital agency, the activations were supported by a digital campaign leading to a landing page with details for the sweepstakes competition, to increase reach within our target marketing.
