Maximising customer relationships and increasing brand engagement with regular communications
In 2014, the RAMS Talk magazine creative concept and strategy was developed, with the first issue published following a customer research campaign and approval from the RAMS Franchise Committee. Following an online survey in 2018 to determine the viability of the publication, we executed a major refresh, with the addition of an eDM.
RAMS Talk continues to be published quarterly under April5’s management which includes theme concepts, artwork & design, content & image sourcing, talent management, production, competition legals and prize sourcing, winner fulfilment and distribution.