January 26, 2016
Update: Trade Promotions
When running a promotion in Australia, each State and Territory has its own laws that…
December 18, 2015
Your Responsibilities as a Brand on Social Media
Today Facebook and Instagram have become the most successful social media sites; with 1.55 billion…
November 24, 2015
Marketing Magazine: Historic voyage: How Cunard’s cruise ship paid tribute to ‘100 years of ANZAC’
Cunard’s Queen Elizabeth cruise ship partnered with April5 to create a functional and transportable tribute…
November 24, 2015
Inside FMCG: Science and experience key to successful promotions
Almost 50 per cent of promotions that go to market fail, why can’t we get…
November 24, 2015
Travel Weekly: Anzac ‘Poppy Wall’ tribute team rewarded
Recently, April5 was awarded 2 Golds at the APMA Star Awards ceremony for its activation…
November 24, 2015
Alicia Beachley
Alicia Beachley is founder and CEO of April5, a leading independent marketing agency specialising in…
October 16, 2015
Team Day 2015
As we're rolling ever closer to Christmas, the team at April5 took a workshop day to reflect on 2015 &…
October 9, 2015
What is Social Activation?
Social activation is the act of transforming your social media followers from voyeurs, into participants,…
