Blog
January 26, 2016

Update: Trade Promotions

When running a promotion in Australia, each State and Territory has its own laws that…
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Blog
December 18, 2015

Your Responsibilities as a Brand on Social Media

Today Facebook and Instagram have become the most successful social media sites; with 1.55 billion…
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Press
November 24, 2015

Marketing Magazine: Historic voyage: How Cunard’s cruise ship paid tribute to ‘100 years of ANZAC’

Cunard’s Queen Elizabeth cruise ship partnered with April5 to create a functional and transportable tribute…
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Press
November 24, 2015

Inside FMCG: Science and experience key to successful promotions

Almost 50 per cent of promotions that go to market fail, why can’t we get…
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Press
November 24, 2015

Travel Weekly: Anzac ‘Poppy Wall’ tribute team rewarded

Recently, April5 was awarded 2 Golds at the APMA Star Awards ceremony for its activation…
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Press
November 24, 2015

Alicia Beachley

Alicia Beachley is founder and CEO of April5, a leading independent marketing agency specialising in…
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Blog
October 16, 2015

Team Day 2015

As we're rolling ever closer to Christmas, the team at April5 took a workshop day to reflect on 2015 &…
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Blog
October 9, 2015

What is Social Activation?

Social activation is the act of transforming your social media followers from voyeurs, into participants,…
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Blog
September 14, 2015

Accountant trapped in a creative’s body? We have the perfect job for you!

Due to our growth, our agency has decided to take an external bookkeeping function in…
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Blog
September 10, 2015

Top 10 Reasons Promotions Succeed

What makes a promotion work? There isn't one key to instant success, a whole bunch…
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