ASUS Zenbook A14
Maison Essentielle x ASUS
“A Day with Olivia Koennecke”
April5 supported ASUS in launching the Zenbook A14 through a social media campaign led by Maison Essentielle founder Olivia Koennecke. April5 was tasked with highlighting the A14’s features and AI capabilities while reinforcing its design identity and expanding brand reach through a giveaway. April5 secured Koennecke, whose creative lifestyle and design leadership matched the target audience.
The campaign featured a three-part video series showcasing the laptop’s portability, battery life and AI productivity during a day in Sydney. With cinematic visuals and authentic storytelling, the content achieved over one million impressions, boosting ASUS’s design-led positioning and brand reach.
Task
Launch the Zenbook A14 with a content-driven social campaign featuring a KOL partnership, AI storytelling, and a four-week giveaway.