Executional excellence is our trademark.
Because a good idea, badly executed, is a bad idea.
Boss lady
Double shot Queen
“I know a guy”
Alicia Beachley is founder and CEO of leading independent brand activation agency, April5. With more than 25 years marketing experience, Alicia and the April5 Team create, execute and manage brand activation campaigns, product launches, retail and experiential events for global brands including Microsoft, Fujifilm, H&R Block, COTY and Bupa, to name a few.
Reflecting her dedication to the industry, Alicia served on the executive committee of the Australasian Promotional Marketing Association (APMA), the peak industry body for promotional marketing and brand activation agencies in Australia and New Zealand, for more than 10 years.
A finalist for the Women in Media, Alicia’s expertise has been sought after and has since become an advisory member of the WeConnect Women Business Enterprise Council in Australia. She has also judged local and international awards such as Marketing Agencies Association Worldwide (MAAW) Globes Awards, the Australian Effie Awards and currently the Shop! Australia & New Zealand Awards and the Australian Marketing Institute Awards.
In 2022, Alicia and her team were recognised by Microsoft as a finalist in the Global Supplier Prestige Awards for Supplier Diversity and Inclusion.
“I just saw your 16 years pop up and HAD to comment. There have been a few agency friends who have been a constant in my career, and you are most definitely one! It’s your consistent energy, givingashitedness, and positivety that has always stood out to me. Every time I see you, you excitedly tell me about a project, a great client, or a rockstar April 5er who’s just accomplished something great. I love it! Stay excellent.”
— Devon Rick, Managing Partner at IMI International
At April5 we’re passionate about ESG and sustainable practices, to promote initiatives to benefit communities, employees, suppliers and the environment. Here is a snapshot of how we are affecting change.
To continue our commitment to being a carbon neutral agency, we donated to the Widgewah Conservation Sanctuary reforestation project VIC in December 2023 to help create new habitat to preserve threatened species.
Nature lover
Ocean paddler
List maker
Snack lady
Excel wizard
Kiwi
Runaway Swede
Horse-girl
Blogger
Coffeeholic
Pommy
Dog-mum
Dog-mum
Active wear enthusiast
Tupperware advocate
Dog-whisperer
Vino-lover
Swiftie
Virtual events Queen
Beach girl
Coffee-lover
Margarita connoisseur
Adventure-seeker
Adrenaline junkie
Ocean advocate
Brazilian & Italian
(and now also Australian!)
VB lover
Foodie
Social butterfly
Keen traveller
Uni-grad
Dog lover
Shopaholic
Sleeps a lot
Can make toy out of anything
King of Sass
Our clients come to us for our ideas, insights, inspiration and dedication.
They stay with us, because we get results.
“I could trust their work and ability to execute on time, on budget and on brief. The high level of service and project management was incredible.”
“I just wanted to say a big shout out for delivering the Lego project in lightning speed – it was a BIG challenge to pull off in such a tight turnaround!”
“I can’t thank you enough for your efforts this year — you really brought key moments to life for us!”
We would love to hear more about your upcoming job. Give us a call or drop us a note, we’d love to help!
