Executional excellence is our trademark.
Because a good idea, badly executed, is a bad idea.
Boss lady
Double shot Queen
“I know a guy”
Alicia Beachley is founder and CEO of leading independent brand activation agency, April5. With more than 25 years marketing experience, Alicia and the April5 Team create, execute and manage brand activation campaigns, product launches, retail and experiential events for global brands including Microsoft, Fujifilm, H&R Block, COTY and Bupa, to name a few.
Reflecting her dedication to the industry, Alicia served on the executive committee of the Australasian Promotional Marketing Association (APMA), the peak industry body for promotional marketing and brand activation agencies in Australia and New Zealand, for more than 10 years.
A finalist for the Women in Media, Alicia’s expertise has been sought after and has since become an advisory member of the WeConnect Women Business Enterprise Council in Australia. She has also judged local and international awards such as Marketing Agencies Association Worldwide (MAAW) Globes Awards, the Australian Effie Awards and currently the Shop! Australia & New Zealand Awards and the Australian Marketing Institute Awards.
In 2022, Alicia and her team were recognised by Microsoft as a finalist in the Global Supplier Prestige Awards for Supplier Diversity and Inclusion.
“I just saw your 16 years pop up and HAD to comment. There have been a few agency friends who have been a constant in my career, and you are most definitely one! It’s your consistent energy, givingashitedness, and positivety that has always stood out to me. Every time I see you, you excitedly tell me about a project, a great client, or a rockstar April 5er who’s just accomplished something great. I love it! Stay excellent.”
— Devon Rick, Managing Partner at IMI International
At April5 we’re passionate about ESG and sustainable practices, to promote initiatives to benefit communities, employees, suppliers and the environment. Here is a snapshot of how we are affecting change.
To continue our commitment to being a carbon neutral agency, the April5 Team have chosen our 2024 project, which is the Bundled Wind Power Project by Mytrah Group, India.
Our donation will offset 109 tonnes of carbon emissions.
Coffeeholic
Pommy
Dog-mum
Snack lady
Dollar-Boss
Kiwi
People-loving
Sunshine-fuelled
Vocab Queen
Nature lover
Ocean paddler
List maker
Fur‑baby fanatic
Old‑soul music fan
Cheese Connoisseur
Eat pasta, run fasta
Beach bum
English Bulldog-dad
Ocean advocate
Brazilian, Italian and Aussie
Dog mum
Office DJ
Chaos-wrangler
Hot chips
Virtual events Queen
Beach girl
Coffee-lover
Food lover
Aesthetic enthusiast
First on the dance floor
Fashionista
Dog lover
Shopaholic
Glass half full
Sweet Tooth
Plant-mum
Ice coffee-addict
All-white outfit, always
Sporty Spice
Music lover
Pilates addict
Avid traveller
We would love to hear more about your upcoming job. Give us a call or drop us a note, we’d love to help!
Our clients come to us for our ideas, insights, inspiration and dedication.
They stay with us, because we get results.
“I could trust their work and ability to execute on time, on budget and on brief. The high level of service and project management was incredible.”
“I just wanted to say a big shout out for delivering the Lego project in lightning speed – it was a BIG challenge to pull off in such a tight turnaround!”
“The April5 team was truly outstanding to work with on our premier customer event. So much was going on, yet they seamlessly navigated the day, calmly managing all activities. Their professionalism helped our team feel relaxed and led to outstanding feedback from both customers and staff. Thanks April5!”
