Fujifilm, X-E5 + XF23mm
XE5 + XF23mm
April5 executed the point-of-sale and supporting assets for the launch of the Fujifilm X-E5 and XF23mm lens, delivering a striking retail presence that captured attention. The campaign highlighted the X-E5’s advanced features and the lens’s versatile performance, appealing to both enthusiasts and professionals. Eye-catching displays and clear messaging enhanced shopper engagement across key outlets.
The launch generated significant consumer interest, driving strong foot traffic and sales. Due to high demand, the Fujifilm X-E5 quickly sold out, underscoring the campaign’s success in reinforcing Fujifilm’s position as a leader in innovative imaging technology.
Task
Launch Fujifilm X-Half with a compelling campaign featuring key visuals, multi-channel rollout, and in-store POS.