Fujifilm, X-Half

X-Half​

April5 produced and executed the launch campaign for the Fujifilm X-Half, a hybrid camera combining mirrorless performance with instant print. The campaign highlighted its innovative features and style across digital, social and retail channels. April5 developed striking visuals showcasing the camera’s dual functions, balancing modern design with relatable storytelling. ​

A phased rollout built anticipation and sustained engagement. To drive retail sales, April5 created impactful point-of-sale displays, including door decals, window displays, internal cabinets and a cube tower with lenticular panels. The campaign reinforced Fujifilm’s leadership in hybrid imaging and generated strong brand buzz.