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Fujifilm GFX 100II
Fujifilm GFX 100II
April5 supports Fujifilm Australia in annual product launches working closely with the Fujifilm team to bring ideation concept to life through digital and in-store touch-points. This was a flagship launch for Fujifilm with the new highly anticipated GFX 100II — continuing it’s tradition by bringing unprecedented high-speed performance, expanded video capabilities, and lightning fast autofocus to a growing list of accolades that professionals everywhere have come to rely on from GFX System cameras.
We delivered a full campaign roll out in the form of digital, print, social, POS, animation and video assets.
Task
Campaign concept & roll-out of the new Fujifilm GFX 100II camera