September 30, 2023

Fujifilm GFX 100II

Fujifilm GFX 100II

April5 supports Fujifilm Australia in annual product launches working closely with the Fujifilm team to bring ideation concept to life through digital and in-store touch-points. This was a flagship launch for Fujifilm with the new highly anticipated GFX 100II — continuing it’s tradition by bringing unprecedented high-speed performance, expanded video capabilities, and lightning fast autofocus to a growing list of accolades that professionals everywhere have come to rely on from GFX System cameras.

We delivered a full campaign roll out in the form of digital, print, social, POS, animation and video assets.


Campaign concept & roll-out of the new Fujifilm GFX 100II camera

  • Client

    Fujifilm Australia