The Trade Mart
The Trade Mart
April5 partnered with The Trade Desk to design and deliver Trade Mart, a multi-location activation across Melbourne. The experience showcased The Trade Desk’s platform through data-driven case studies and an interactive shopping space. Held at four locations, the activation featured breakfast, coffee, Lunch and Learn sessions and SWAG giveaways.
A modular design ensured flexibility for various site requirements while maintaining a seamless consumer journey. April5 shaped the creative direction, designed the branded environment and managed production from start to finish, creating an engaging educational space to demonstrate how The Trade Desk adds value to marketing teams.
Task
Raise awareness and understanding of The Trade Desk’s retail data offering through a high-impact in-office activation across four Melbourne agencies.