Smart company: What is brand activation and how do you do it right?

We can’t believe it’s been a year since April5 was awarded 2 Golds at the APMA Star Awards ceremony for its activation with Cunard’s Queen Elizabeth to commemorate 100 Years of Anzac – one of our proudest moments!

Brand activation is one of our core competencies, and we think we do a pretty good job of it. Smart Company have published an article all about the basics of brand activation written by April5’s big boss Alicia Beachley.

Read all about it here