Smart Company: What is Brand Activation and how do you do it right?

By April 21, 2016 December 12th, 2018 Blog, Press

We can’t believe it’s been a year since April5 was awarded 2 Golds at the APMA Star Awards ceremony for its activation with Cunard’s Queen Elizabeth to commemorate 100 Years of Anzac – one of our proudest moments!

Brand activation is one of our core competencies, and we think we do a pretty good job of it. Smart Company have published an article all about the basics of brand activation written by April5’s big boss Alicia Beachley.

Read all about it here