Westfield Pop-up Activations
Our brief was to create a pop-up kiosk that demonstrates H&R Block as future leaders in tax preparation and can support individuals and small businesses in a convenient way at tax-time.
For our third consecutive year, we have implemented pop-ups for H&R Block at tax-time into shopping centres around Australia. The concept has grown from 4 pop-ups to 10. Tax-time 2021 will see 15 pop-ups in shopping centres around the country.
The sleek 3x3m design allows for quick assembly and ease of transport. It offers a prime branding opportunity at the peak of tax time while offering clients adequate privacy when speaking with their tax consultant.