Night at the Barracks
We were tasked to deliver a brand activation as part of Cunard’s sponsorship of the Night at the Barracks event. The focus was to engage and drive customer interaction and build familiarity amongst a new audience and create desire for them to travel with Cunard.
Over a one-month concert series, Cunard Bell Boys delighted attendees with a ‘Win a Cruise’ competition and a branded ship wheel ‘instant win’ of Cunard merchandise.
Deliver a brand activation as part of Cunard’s sponsorship of the Night at the Barracks event