Cunard

Night at the Barracks

We were tasked to deliver a brand activation as part of Cunard’s sponsorship of the Night at the Barracks event. The focus was to engage and drive customer interaction and build familiarity amongst a new audience and create desire for them to travel with Cunard.

Over a one-month concert series, Cunard Bell Boys delighted attendees with a ‘Win a Cruise’ competition and  a branded ship wheel ‘instant win’ of Cunard merchandise.

Task

Deliver a brand activation as part of Cunard’s sponsorship of the Night at the Barracks event

  • Client

    Cunard

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