Bupa – Mint*d
Bupa Dental Mint*d
With the launch of the new Mint*d store, we were tasked to help execute an end-to-end activation to help drive customers to the new stores.
Across 5 days, 9 staff members roamed the Shopping Centres, handing out flyers and tokens to drive customers back into the store for a free gelato.
And a little extra help from Prada at Westfield Bondi over the Mardi Gras weekend.
Task
Execute an end-to-end activation to help drive customers to the new stores