Santa Margherita Wines
Italian Film Festival
We were briefed to re-introduce Australians to Santa Margherita wines and highlight the brand’s rich Italian heritage by partnering with the nation’s most popular annual event, The Italian Film Festival.
We created a series of bespoke brand activations as part of the festival program presented by Santa Margherita, offering a unique tasting experience followed by an Italian film experience enjoyed with a glass of Santa Margherita Prosecco and branded popcorn.
Task
Create bespoke brand activations as part of the festival program presented by Santa Margherita