November 30, 2022

Fujifilm X-T5

X-T5 product launch

April5 supports Fujifilm Australia in annual product launches working closely with the Fujifilm team to bring ideation concept to life through digital and in-store touchpoints. The Fujifilm X-T5 was an exciting launch considering the already wide and very loyal user-base of the previous X-T4 model, meaning we were presented with the challenge of highlighting the new and improved specifications of the camera, whilst maintaining the brand integrity that Fujifilm users know and love.

We delivered a full campaign roll out in the form of digital, print, social, POS, animation and video assets.


Campaign concept & roll-out of the new Fujifilm X-T5 camera

  • Client

    Fujifilm Australia