What is Social Activation?

Social activation is the act of transforming your social media followers from voyeurs, into participants, into ultimately, evangelists. Social activation occurs when fans and followers directly participate in the activities your brand lays out, such as contests, coupon redemption, and photo and experience sharing.


A recent study of more than 100 brand pages reported that organic reach hovers at 6% of followers. For pages with a 500,000+ following, that percentage dips to an even lower 2%.

To capture that elusive social media ROI and to drive engagement, marketers truly need to give the social customer what they want.

Another important aspect of social activation is its potential to create brand evangelists. With an army of satisfied customers endorsing your brand via social media and word-of-mouth, you are more likely to draw in new customers.

In fact, brand advocates drive 33% more sales and 18% more traffic than regular customers. 78% of consumers trust peer reviews, as opposed to the mere 14% who trust advertisements.

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