December 15, 2018
Top Tips For Running A Brand Activation Campaign
What is Brand Activation? Brand Activation is the art of driving consumer action through brand…
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November 17, 2018
Top Tips For Running Promotions
1. Don’t try and run a promotion without getting the right advice, it can land…
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August 27, 2018
What is Brand Activation
Brand Activation is a marketing discipline, and is a relatively new term in the industry.…
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February 16, 2018
Social media explained!
With so many social media outlets available today there can be some confusion as to…
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June 22, 2016
Your Responsibilities When Running Competitions And Promotions On Social Media
Today Facebook and Instagram have become the most successful social media sites; with 1.55 billion*…
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April 21, 2016
Smart Company: What is Brand Activation and how do you do it right?
We can't believe it's been a year since April5 was awarded 2 Golds at the…
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January 26, 2016
Update: Trade Promotions
When running a promotion in Australia, each State and Territory has its own laws that…
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December 18, 2015
Your Responsibilities as a Brand on Social Media
Today Facebook and Instagram have become the most successful social media sites; with 1.55 billion…
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October 16, 2015
Team Day 2015
As we're rolling ever closer to Christmas, the team at April5 took a workshop day to reflect on 2015 &…
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October 9, 2015
What is Social Activation?
Social activation is the act of transforming your social media followers from voyeurs, into participants,…
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