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Blog
December 15, 2018

Top Tips For Running A Brand Activation Campaign

What is Brand Activation? Brand Activation is the art of driving consumer action through brand…
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Blog
November 17, 2018

Top Tips For Running Promotions

1. Don’t try and run a promotion without getting the right advice, it can land…
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Blog
August 27, 2018

What is Brand Activation

Brand Activation is a marketing discipline, and is a relatively new term in the industry.…
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Blog
February 16, 2018

Social media explained!

With so many social media outlets available today there can be some confusion as to…
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Blog
June 22, 2016

Your Responsibilities When Running Competitions And Promotions On Social Media

Today Facebook and Instagram have become the most successful social media sites; with 1.55 billion*…
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BlogPress
April 21, 2016

Smart Company: What is Brand Activation and how do you do it right?

We can't believe it's been a year since April5 was awarded 2 Golds at the…
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Blog
January 26, 2016

Update: Trade Promotions

When running a promotion in Australia, each State and Territory has its own laws that…
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Blog
December 18, 2015

Your Responsibilities as a Brand on Social Media

Today Facebook and Instagram have become the most successful social media sites; with 1.55 billion…
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Blog
October 16, 2015

Team Day 2015

As we're rolling ever closer to Christmas, the team at April5 took a workshop day to reflect on 2015 &…
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Blog
October 9, 2015

What is Social Activation?

Social activation is the act of transforming your social media followers from voyeurs, into participants,…
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