09/10/2015
What is Social Activation?
Social activation is the act of transforming your social media followers from voyeurs, into participants,…
10/09/2015
Top 10 reasons promotions succeed
What makes a promotion work? There isn't one key to instant success, a whole bunch…
08/09/2015
The key to successful promotions
Alicia Beachley, Founder of April5, was featured on insidefmcg this week addressing the reasons as to why some…
07/08/2015
2015 APMA Star Award winners!
Winners are grinners! April5 took out the award for the Best Cause Related Campaign AND…
04/08/2015
Women in Media: Alicia Beachley
Alicia Beachley, April5's founder and managing extraordinaire was featured on B&T this week, speaking about…
14/07/2015
#Hashtag
The humble hashtag has exploded onto the tech-scene in the past few years, becoming a global…
06/07/2015
‘Enlighten’ your brand
The world is expecting more from brands these days. This article from trendwatching.com shows how…
22/06/2015
What does it take to be ‘Shopper-Centric?’
This weeks blog is bought to you by our guest blogger Lisa Rees-Allen, Director of…
18/06/2015
Things we love
At April5 we are all about bringing brands to life through creating experiences that leave…