June 22, 2015
What does it take to be ‘Shopper-Centric?’
This weeks blog is bought to you by our guest blogger Lisa Rees-Allen, Director of…
June 18, 2015
Things We Love
At April5 we are all about bringing brands to life through creating experiences that leave…
April 10, 2015
Dig for the “Golden Nugget!”
We were recently asked by our client Vitapet, to come up with a creative activation idea that…
March 25, 2015
Stand Out in the Digital Evolution
By Stuart Pike, Executive Director, Digital Audience Measurement, Southeast Asia, North Asia and Pacific Nielson 28-03-2014…
March 12, 2015
The Rise of Content Marketing
What is Content marketing? Content marketing can be described as "the practice of publishing engaging,…
March 2, 2015
Celebrating 100 years of ANZAC
This week, we helped Carnival cruises commemorate 100 Years of ANZAC with a custom made…
February 23, 2015
Westpac Women’s Markets
Last week our Chief was asked to be a panellist at the Westpac Women’s Markets…
February 9, 2015
‘Lock in the Love’
On a recent trip to Perth we came across an impressive & inspiring installation for the…
February 15, 2012
B&T – Opinion: The role of experiences in events
April5 has been appointed to Nokia's agency roster to handle trade events across the business.…
