19/07/2019
6 Must-Haves for travelling activations
With the warmer just around the corner, marketing teams are planning brand activations to take…
06/06/2019
2019 Event Trends
It’s an exciting time to be in the events industry in Australia. The pressure cooker…
17/11/2018
Top tips for running promotions
1. Don’t try and run a promotion without getting the right advice, it can land…
27/08/2018
What is brand activation
Brand Activation is a marketing discipline, and is a relatively new term in the industry.…
16/02/2018
Social media explained!
With so many social media outlets available today there can be some confusion as to…
26/01/2016
Update: Trade promotions
When running a promotion in Australia, each State and Territory has its own laws that…
16/10/2015
Team Day 2015
As we're rolling ever closer to Christmas, the team at April5 took a workshop day to reflect on 2015 &…