December 18, 2015
Your Responsibilities as a Brand on Social Media
Today Facebook and Instagram have become the most successful social media sites; with 1.55 billion…
October 16, 2015
Team Day 2015
As we're rolling ever closer to Christmas, the team at April5 took a workshop day to reflect on 2015 &…
October 9, 2015
What is Social Activation?
Social activation is the act of transforming your social media followers from voyeurs, into participants,…
September 10, 2015
Top 10 Reasons Promotions Succeed
What makes a promotion work? There isn't one key to instant success, a whole bunch…
September 8, 2015
The Key to Successful Promotions
Alicia Beachley, Founder of April5, was featured on insidefmcg this week addressing the reasons as to why some…
August 7, 2015
2015 APMA Star Award winners!
Winners are grinners! April5 took out the award for the Best Cause Related Campaign AND…
August 4, 2015
Women in Media: Alicia Beachley
Alicia Beachley, April5's founder and managing extraordinaire was featured on B&T this week, speaking about…
July 14, 2015
#Hashtag
The humble hashtag has exploded onto the tech-scene in the past few years, becoming a global…
July 6, 2015
‘Enlighten’ your brand
The world is expecting more from brands these days. This article from trendwatching.com shows how…
June 22, 2015
What does it take to be ‘Shopper-Centric?’
This weeks blog is bought to you by our guest blogger Lisa Rees-Allen, Director of…
