27/08/2018
What is brand activation
Brand Activation is a marketing discipline, and is a relatively new term in the industry.…
16/02/2018
Social media explained!
With so many social media outlets available today there can be some confusion as to…
26/01/2016
Update: Trade promotions
When running a promotion in Australia, each State and Territory has its own laws that…
16/10/2015
Team Day 2015
As we're rolling ever closer to Christmas, the team at April5 took a workshop day to reflect on 2015 &…
09/10/2015
What is Social Activation?
Social activation is the act of transforming your social media followers from voyeurs, into participants,…
10/09/2015
Top 10 reasons promotions succeed
What makes a promotion work? There isn't one key to instant success, a whole bunch…
08/09/2015
The key to successful promotions
Alicia Beachley, Founder of April5, was featured on insidefmcg this week addressing the reasons as to why some…
