Top 10 reasons promotions succeed

What makes a promotion work? There isn’t one key to instant success, a whole bunch of elements come into play to get it successfully off the ground.

IMI research have shared with us their key points to a killer promotion. Be sure to take note for your next campaign!

 BUDGET is sufficient to activate

BRAND is healthy

CONSUMER INSIGHT is true to the needs & wants of the target

CONCEPT is compelling

CREATIVE accelerates concept

CONSUMERS know about the promotion

CUSTOMER is engaged

COMPETITION does not beat you

VALUE is sufficient given effort required

TIME IN MARKET to drive incremental purchases

WORD OF MOUTH is generated