What makes a promotion work? There isn’t one key to instant success, a whole bunch of elements come into play to get it successfully off the ground.
IMI research have shared with us their key points to a killer promotion. Be sure to take note for your next campaign!
BUDGET is sufficient to activate
BRAND is healthy
CONSUMER INSIGHT is true to the needs & wants of the target
CONCEPT is compelling
CREATIVE accelerates concept
CONSUMERS know about the promotion
CUSTOMER is engaged
COMPETITION does not beat you
VALUE is sufficient given effort required
TIME IN MARKET to drive incremental purchases
WORD OF MOUTH is generated