Brand Activation is the art of driving

consumer action through interaction

People remember 10% of what they read, 20% of what they see and 80% of what they experience.

Brand Activation is about getting consumers to act and bringing brands to life, to connect and influence. It’s a science. Not fluff.  By involving your audience in a memorable way, you can let them know who the brand is and why they should support the brand, which can ultimately lead to long term brand loyalty.

Brand activations tend to take on many forms to suit the audience, brand and call-to-action. Here’s a taste of what we deliver:

  • Brand strategy and ideation
  • Events
  • Experiential marketing
  • Consumer activations
  • PR & digital campaigns
  • Trade show stands and sampling
  • Design and print

To activate a campaign successfully, you need a mix of market insight, budget, strong adaptable concepts, consumer desire and interest, eye catching creative, integrated support and if relevant, sufficient time in market. Done well, brand activation is strategically led and can deliver measurable results, with a focus on ROI.

Getting the right formula is what we do as an experienced team of brand activation specialists.