With lockdown finally ending and the perspective of a fresh new start ahead, we felt it was the perfect opportunity to think deeply about our process, put in the work, and create a brand that truly reflects what April 5 Stands for – Less Talk More Walk.
Allow us to reintroduce ourselves
We’ve got the same name, and the same ol’ gang’s all here, but we’re a rejuvenated agency with a bigger and bolder purpose. We are April 5, and we are a Brand Participation Agency.
Driven by the passion of our clients and our team, we exist to help brands stop talking and start walking. We build brands that people choose to participate in because engagement will trump reach every time!
Where did Activation go?
At A5, we have always done things a little bit differently and danced to the beat of our own drum. We believe that organisations have more opportunities now than ever before to invite their customers to actively and purposefully participate in and bring life to their brand – and we’ve decided to scream it from the rooftops!
Why Participation Matters
It’s the “generation of participation”! People are looking to have more involved relationships with brands, they no longer want to be a backseat driver, but they want to take the wheel and drive.
It’s no secret that a company’s brand is shaped by its customers. With the popularity of digital and social media, businesses have gained the ability to influence and build brands in countless ways. But providing people with a two-way engagement opportunity to actively participate, connect on a deep level, and feel like they are “part” of the brand will nurture lasting customer loyalty and advocacy in a meaningful way that will win everytime.
Nowadays, customer participation can manifest across a wide spectrum of engagement, and recent research by Event Marketer, the world’s most respected provider of content for the event marketing and trade show industry, tells us that:
- 93% Of consumers say experiential campaigns and live events are more effective than traditional media
- 96% Of consumers attending experiential campaigns or events are inclined to purchase
- 54% Of consumers purchase the product or service promoted at the experiential event
So, the proof is in the pudding, or more accurately, the proof is in the participation.
So, how do you get people to participate, we hear you ask? Don’t worry here at April 5; participation is our thing! Getting a brand noticed is one thing but getting customers to actively want to participate in campaigns is what we’re all about!
A5 can help you invite your audience to participate through:
- Experiential marketing
- Consumer promotions
- Brand strategy
- Marketing services
- In-person and virtual events
- Local area marketing
- Product launches
Is it time for your brand to stop talking and start walking? If so, we’d love to hear from you! Connect with our team of participation experts here.
