Brand Activation is the art of driving

consumer action through interaction

People remember 10% of what they read, 20% of what they see and 80% of what they experience.

Brand Activation is about getting consumers to act and bringing brands to life, to connect and influence. It’s a science. Not fluff. Done well, Brand Activation is strategically led and delivers measurable results, with a focus on ROI.

Here’s just a taste of what we deliver:

  • Consumer Promotions
  • Experiential Marketing
  • Events
  • PR & Digital Campaigns
  • Shopper marketing and sampling
  • Design & Print

Best practice Brand Activation is strategically led and delivers measurable results, with a focus on ROI.

So to activate a campaign successfully, you need a mix of the following elements; market insight, budget, strong adaptable concepts, consumer desire and interest, integrated support, sufficient time in market and eye catching creative and support materials.

Getting the right mix is critical to campaign success and even if just one element lets you down, like the creative not being captivating, or the prize not aspirational, the campaign not supported or the promotion not given enough time in market, etc, the Brand Activation campaign may not meet the objectives set at the outset. There really is a science behind getting the formula correct!