The world is expecting more from brands these days. This article from trendwatching.com shows how brands are realising this and in turn trying to ’empower’ their customers by encouraging them to get involved in worldly marketing projects & incentives.
“People are looking to brands to evolve to a higher state of consciousness by taking real, meaningful, even painful, action to make their lives – and the world we share – better”
For an interesting read & some great inspiration take a look here
