Top 10 Reasons Promotions Succeed

What makes a promotion work? There isn’t one key to instant success, a whole bunch of elements come into play to get it successfully off the ground. IMI research have shared with us their key points to a killer promotion. Be sure to take note for your next campaign!  BUDGET is sufficient to activate BRAND is healthy […]

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The Key to Successful Promotions

Alicia Beachley, Founder of April5, was featured on insidefmcg this week addressing the reasons as to why some promotions skyrocket to success and others fail to achieve their set objectives… Read it here!

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2015 APMA Star Award winners!

Winners are grinners! April5 took out the award for the Best Cause Related Campaign AND the Best Campaign under $75k at the APMA Star Awards last night. Well done team!

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Women in Media: Alicia Beachley

Alicia Beachley, April5’s founder and managing extraordinaire was featured on B&T this week, speaking about her experience in the marketing industry and future ambitions for the business. Check it out here!  

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#Hashtag

The humble hashtag has exploded onto the tech-scene in the past few years, becoming a global sensation on social media and a key tool in linking searches & information on the net. Read all about it’s rise to fame & the importance it has in social media marketing here

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‘Enlighten’ your brand

The world is expecting more from brands these days. This article from trendwatching.com shows how brands are realising this and in turn trying to ’empower’ their customers by encouraging them to get involved in worldly marketing projects & incentives. “People are looking to brands to evolve to a higher state of consciousness by taking real, meaningful, […]

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What does it take to be ‘Shopper-Centric?’

This weeks blog is bought to you by our guest blogger Lisa Rees-Allen, Director of Consulting at Kantar Retail. Here at April5 Agency, we love working with Lisa and her team.  Their knowledge enables us to frame campaigns by using the latest research and insights.   Fact: 60- 80% of shoppers are decided BEFORE the shelf        Shopper Marketing […]

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Things We Love

At April5 we are all about bringing brands to life through creating experiences that leave a lasting impression on the consumer. Huggies Brazil recently created a 3D ultrasound for 30 year old mother, Tatiana Guerra. Tatiana is blind and the 3D print allows her to experience her son for the first time. The video entitled “Huggies […]

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Legal updates for Competition Permits: Game of Chance

We’ve got some exciting news for everyone running competitions and promotions. As of 22 June 2015, the Victorian Commission for Gambling and Liquor Regulation have changed the rules regarding permits. From this date forward, permits in Victoria will not be required to run Game of Chance competitions. Unfortunately they are still mandatory in other States, and […]

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