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Did you know that running a business card draw for a prize requires permits? Don’t worry, most people don’t. Do many people do it, absolutely. After all, it’s a great way to obtain valuable data. Did lots of companies do it at the recent Baby & Toddler Show, of course. Did representatives of the NSW […]

Facebook loosen the reigns on promotions but don’t forget the legals In what will be seen as a welcome move by many who run online promotions, Facebook has done away with the requirement that promotions and contests can only be administered within 3rd party apps. Its updated rules allow businesses to run promotions and competitions […]

WHY PERMITS & TERMS AND CONDITIONS? – They cover you, your agency and your client. Permits are considered expensive, time consuming and an all-round hassle, however, they are legally mandatory if you are running a promotion that has an element of chance. Terms and Conditions are required for EVERY competition you run, whether it is […]

Promotional campaigns have many purposes and can achieve strong results for your brand, but there is a science behind getting them right. Research shows us that around one in every eight promotions fail. While this is a significant number, it only takes a few small things to make them successful, so if you are thinking […]

We say it on our website; we try and live and breathe it with our clients, and embody it in our lives. Sometimes it can be a challenge to remember to do it, but delivering and consistently so is what sets us apart as an agency and as people. It can be as simple as […]

April5 has been appointed to Nokia’s agency roster to handle trade events across the business. View the article